World 01 · What customers touch
Agentic Commerce & CRM
One customer, one basket and one points balance, wherever they shop.
The customer data platform, marketing and the commerce experience run on one fabric: the same identity, the same consent, the same events and the same margin. A segment written while somebody is still in session is addressable by a journey seconds later and changes what the storefront shows them, with no export, no overnight sync and no second copy of the customer to reconcile.
One profile behind all three, subscribing to head office’s commercial events rather than copying them.
Not a retailer?
Agentic Commerce & CRM also runs on its own, for any business that sells to customers, B2C or B2B. It connects to the ERP and the systems you already run through the same open API, and the other worlds can follow on the same data whenever you are ready.
See the Commerce & CRM use cases ↓- Web shop and app on the same products, prices and stock
- Online POS and offline-first tills, with loyalty at the counter
- Identity resolution, consent and preference across every channel
- Loyalty, segments and AI segment discovery
- Campaigns, journeys and content, with experiments and holdouts
- Offers, recommendations and margin-aware decisioning
- Conversational shopping and post-purchase service
- Orders, click & collect, fulfilment and returns
Customer Data Platform
Every source lands in one canonical profile: identity resolved, consent enforced at the point of use, events and transactions kept with their lineage and certified against a data contract. The system of record for who the customer is — not a marketing cache that drifts.
Marketing
Segments, journeys, campaigns and content in one place, with experiments and commercial holdouts attached by default. Contact pressure, consent and eligibility are enforced by the platform rather than remembered by a campaign manager, and every send is measured back to the ledger.
Commerce
The same profile decides the offer, the recommendation and the price band, reading live stock and true margin from Agentic Head Office. What marketing promised and what the storefront shows are the same answer, in-session, on any channel.